Marketing Manager, Product in Oakville at Innomar Strategies

Date Posted: 4/23/2021

Job Snapshot

Job Description


Under the broad direction of the Director, Marketing, the Marketing Manager, Product is responsible for the successful development and execution of program activities that support the marketing of the Canadian business units, and their products and services. The Marketing Manager is responsible for a diverse marketing mix, with business-unit-focused programs that align to product and services marketing and the external communication of those key messages and assets.

As a member of the Enterprise Marketing Team, the Marketing Manager, Product operates in a highly collaborative environment, representing the Canadian business units and serving as an expert related to marketing AmerisourceBergen’s capabilities in Canada. The Senior Marketing Manager ensures that all marketing programs and related external communications are strategically aligned to support the positioning, messaging, and brand identity of both the business unit and AmerisourceBergen. In order to guarantee the completion of projects, and ensure the quality and consistency of information conveyed in marketing materials and programs, the Marketing Manager collaborates extensively with associates across all areas of the Canadian business units, as well as the AmerisourceBergen extended marketing team, enterprise-wide shared service functions, and associates working within other business units.


•Define and develop the marketing plan for the portfolio of services, including value proposition, positioning, needs-based segmentation, sales enablement assets (e.g. case studies) and marketing mix

•Align key stakeholders around the marketing objectives and plan, and lead execution of the go-to-market plans for new products and services, to drive revenue and profit growth

•Partner closely with Product Management and New Business Development teams to ensure marketing programs align to pipeline objectives and build awareness campaigns to support adequate pipeline coverage

•Responsible for coordinating product branding activities and creating product and/or service marketing materials
•Development of product and/or service positioning including images, descriptions, key words, taxonomy and collateral

•Program development, aligned with product roadmaps

•Collection and management of market and competitive intelligence

•Management of advertising opportunities and collaboration with Digital & Campaign team members

•Product Commercialization Communications
•Development, or oversight of the development, of all customer communications

•Development of Sales Tools in support of product-based marketing initiatives

•Creation of sales enablement tools to support the commercialization of new products ie. demo videos, case studies, etc.

•Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position

•Manages and monitors budget associated with marketing programs effectively

•Regularly measures and draws insights from programs and tactics; producing standard reports which track progress toward goals and updating strategic plans based on the outcomes

•Assist in the development and execution of specific projects and tactical plans to support pricing and product positioning strategies to optimize revenue, market share and profitability


•Develops strong relationships with key internal stakeholders and collaborates with internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets in order to facilitate new business development

•Demonstrates financial acumen and logical decision making in the general business environment

•Develops PowerPoint presentations related to key initiatives for internal business meetings

•Performs related duties as assigned

•10-15% travel

Job Requirements

Candidates must have experience in launching new products and services within a competitive market and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides. The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four year Bachelor's Degree Program or equivalent combination of experience and education; normally requires a minimum of four (4) years directly related and progressively responsible marketing experience.
1.Excellent verbal and written communication skills
2.Strong creativity and strategic thinking; inquisitive and driven to learn, understand and communicate; excellent interpersonal and professional skills
3.Excellent organizational skills
4.Strong leadership skills
5.Deadline and results-driven; ability to manage multiple initiatives and deliver on tight deadlines and willingness to put in discretionary effort to get job done
6.Proficient use of Microsoft Office including Word, Excel and PowerPoint